In Partnership with the Southern Weekend

Whataburger launches a delicious, exclusive outdoor apparel line at Academy

Whataburger and Academy Sports + Outdoors have launched an exclusive apparel line worthy of a Texas-sized celebration: the first-ever Magellan Outdoors x Whataburger co-branded apparel.

Whataburger Magellan at Academy

Whataburger Magellan at AcademyBreathable short-sleeved woven fishing shirts, long-sleeved lightweight performance crew shirts, boat shorts and caps are all part of the new lineup. True to Academy’s Magellan Outdoors brand, the apparel was made with outdoor enthusiasts in mind. Some of the unique designs pay tribute to the menu items fans can get 24 hours a day, seven days a week at Whataburger.

“We had fun working with Academy and their Magellan Outdoors brand to design Whataburger apparel we know our fans will be hooked on,” said Rich Scheffler, Whataburger Senior Vice President and Chief Marketing Officer. “We hope our Family Members and fans enjoy hitting the waterways sporting some of these brand-new items.”

The full lineup is available for a limited time only, so visit one of Academy Sports + Outdoors’ 106 locations across Texas before it’s too late. Customers who spend $20 or more in-store at Academy on products within the collection will receive a free, special-edition Whataburger and Magellan Outdoors table tent, while supplies last.

Fans in other parts of the country can also grab the exclusive gear online here and a select number of designs will be available on Whataburger’s online Whatastore at shop.whataburger.com. Whataburger Magellan at Academy

“This is the first-ever collaboration between Whataburger and Academy Sports + Outdoors’ exclusive Magellan Outdoors brand – it’s the secret sauce to fishing fashion,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “We’re excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy.”

Prices vary by item and are available while supplies last.

Click here to find an Academy near you.

Keep your eyes open for a Whataburger on Wheels sighting too.