Blue Bell just dropped another new flavor

This time it’s a classic southern dessert

SHREVEPORT, La. (Ark-La-Tex Weekend) - Just when you thought summer couldn’t get any better, Blue Bell Ice Cream released another new flavor, Oatmeal Cream Pie. This comes in the middle of National Ice Cream Month (July). It’s exactly what you would expect. From their press release, “We have taken all of the best parts of an oatmeal cream pie and combined it with our ice cream,” said Jimmy Lawhorn, vice president, sales and marketing for Blue Bell. “You immediately taste the sweetness of the brown sugar in the ice cream, but it is subtle. Once the vanilla icing swirl hits your taste buds, you know this is going to be good. The texture and taste of the soft oatmeal cookies tie it all together. It is just like eating a homemade oatmeal cream pie, but in ice cream form.”

Find the newest ice cream in pints and half gallon sizes at a market near you. Oatmeal Cream Pie would make a great compliment to their other summer release, Strawberry Lemonade and Chocolate Peanut Butter Overload. So go ahead and have three scoops!

Robert Streeter

Robert Streeter

Lead content producer for the Ark-La-Tex Weekend as well as Creative Services Producer.