In Partnership with the Southern Weekend

What-A-Melon Festival

The Center Rotary Club is proud to present this great festival about the watermelon.

The East Texas What-A-Melon Festival is one of the largest festivals in the area celebrating one of the largest piece of fruit: the watermelon.

Make the trip to Courthouse Square for a lot of fun and food. Instead of a ribbon cutting, they’ll be cutting a watermelon to open the festival at 5:00pm on Thursday, July 12. Right after that, the weighing begins for the largest watermelon. The top 3 will win prizes and be on display all weekend. Friday is the WAM Pet Show (no farm animals please) and entertainment under the Big Tent. Saturday morning is the Fun Run and 5K Run/Walk. Click here for more info. Saturday afternoon will be full of fun things to do: a car show, seed spitting contest, speed eating contest, the What-A-Melon Pageant featuring the Texas Watermelon Queen, and more entertainment featuring Zach Mason & The Jars. It’s fun for the whole family.

The festival opens from 5:00pm-10:00pm Thursday and Friday and from 3:00pm-10:00pm on Sunday with carnival rides, food, and vendors. Admission buttons are $5 and are good for entry for all three days. Children under 5 get in free. Carnival arm bands are $20 for each night. Parking is free around downtown.

Follow the festival on the Rotary Club of Center’s Facebook page.

What-A-Melon logo

Don’t forget to try the watermelons! East Texas grows some of the juiciest around and they taste great.

Curious about picking out the perfect watermelon? See what our friends at Magic City Weekend discovered here.

For a refreshing drink featuring watermelon, try this margarita recipe or this amazing Beyoncé inspired drink recipe featuring Honeysuckle Vodka.