Crayola just launched special crayons called “Colors of the World”. So every child can creatively and accurately color themselves into the world they see around them. The new set of 24 specially formulated crayons represent more than 40 global skin tones across the world. With the Colors of the World crayons, Crayola says it hopes to cultivate a more inclusive world for children.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Crayola CEO Rich Wuerthele said in a press release. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayon brand partnered with Victor Casale, former chief chemist at MAC cosmetics and current CEO of MOB Beauty, for more than eight months to develop the crayons with an accurate and inclusive skin tone palette that covers everyone.
Crayola said the process was very similar to developing makeup foundation shades. The crayon colors range from light to deep shades across rose, almond and golden undertones to reflect the full spectrum of human complexions. The crayon packs feature side panels as color references to help kids easily find their shade. They wrapped each crayon in a gradient skin tone label with realistic names such as Light Golden, Extra Light Almond, Deep Almond and Deep Rose.
Crayola’s Colors of the World crayons come in 24 and 32-count packs and you can get them now. The 32-count Crayola crayons featuring unique skin tones are sold exclusively at Walmart via Walmart.com. Order the 24 pack directly from Crayola.
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